Detroit Gets “Super Plug” in Bowl Commercial


I knew it wasn’t a regular commercial when the gruff voice says: “I got a question for you. What does this city know about luxury?” And then crooked sign to Interstate 75 flashes by. . . along with broken buildings, green, rusted statues and the Louis Fist that defiantly points a fist at Hart Plaza, a doorman in full black and royal blue regalia. . .

I knew it wasn’t just a commercial when I stopped doing the handful of things I was doing besides watching the Super Bowl and actually paid attention to the television.

By the time the familiar bass of Eminem’s Oscar-winning “Lose Yourself” rises through the images, we were no longer looking at a commercial, but a life, a history, a demand for fair attention.

Folks across the country buzzed about the mini-documentary, which was supposed to sell us on the Chrysler 200 but actually might help sell America on Detroit. Not the Detroit people have heard about, but the one they should see for themselves.

Come see for yourself.

To read more coverage of the Chrysler commercial that tells Detroit’s story in the two-minute longest commercial in Super Bowl history, visit and